Managed service providers have relied on traditional methods of sales for quite a period of. Cold calls, door-to-door outreach, and the creation of sales teams from scratch are just a few examples. But in today’s digital-first world this method is now beginning to fail. The high cost, the long time to ramp up, and short time-to-market for sales reps makes this approach not just outdated but also risky. While other B2B sectors have changed to place more emphasis on marketing over sales, many MSPs are still spending heavily on outbound marketing strategies that bring little or no return.
It is true that relying solely on sales alone for creating demand is as putting a cart on the back of a horse. Even the best salespeople struggle if they don’t have a steady flow of interested potential clients. MSPs who want to be ahead of the pack are embracing pay-per-click marketing to get leads from people already interested in the services they have to offer.
What makes PPC for MSPs So Effective?
PPC for MSPs offers a direct line to buyers actively searching for services like managed IT support, cybersecurity, or helpdesk outsourcing. Contrary to cold outreach, which is disruptive to people who may not be prepared, PPC captures demand as it is happening.
If the campaign is set up, MSPs can appear at the top of search engines or in specific LinkedIn feeds, or on YouTube videos that are watched by key decision-makers in mid and small-sized companies. This type of advertisement will not only increase visibility, but also draws market-based prospects who are more likely to make a purchase.
Return on investment can be measured significantly more quickly than traditional sales techniques. Instead of guessing which calls might result in a specific destination, you can determine exactly which ads are working, which keywords are performing and what your real cost per lead is.
How come most campaigns fail without the right know-how
Running a successful PPC campaign isn’t quite as easy as boosting the content of a Facebook post or selecting a few Google search terms. MSPs are a niche market and bringing them to the forefront effectively requires industry-specific knowledge. A specialized MSP PPC company can make the difference.
A certified MSP advertising agency is able to:
Directly address business difficulties such as downtimes security threats, downtime, or poor support.
Develop ad campaigns that work with MSP services and packages.
Create landing pages that turn interest into inquiries.
Without this degree of detail, PPC campaigns quickly turn into expensive experimentations. When guided properly PPC campaigns can become powerful growth engines.
It’s better to focus on sales first, and marketing in the second.
The traditional mindset of hiring a sales staff before investing in marketing is beginning to change. MSPs are now recognizing the importance of demand generation. If marketing is effective and sales teams are able to spend less time looking for customers and spend more time closing.
That’s why PPC is so crucial to its function. It is able to fill the top of the funnel with warm leads, allowing teams and the founders to concentrate on delivering value, not the pursuit of cold leads. It’s best to increase the sales team after you have a steady flow of traffic.
MSPs can expand their businesses more efficiently and save time by using this model. The greatest benefit is that it gets to consumers wherever they are online.
Final Thoughts
It may be the right time for your MSP to examine whether it’s using outdated, sales-driven tactics. There’s a more effective and more sustainable way to go forward. And it begins with reaching people that are already seeking solutions.
MSPs must not only focus on getting clicks. They should also gain clients. A reliable MSP PPC firm or MSP marketing agency can assist you in creating a regular flow of quality leads, and help you free yourself from the shakiness of cold marketing. Marketing isn’t just a matter of choice anymore, it’s an essential part of your business.